Easier to Apply
Because of the quality and quantity of their ingredients, premium paints are easier to apply—which means that they save you both time and money. You can prove this argument for yourself by conducting a little experiment …
Purchase a small amount of a premium paint and the same amount of a lesser-quality paint. Then paint the two products on a sample board, using the same brush. You’ll notice with the first brush-out that the premium paint flows onto the sample board with less effort and levels more quickly, with fewer brush and lap marks. To achieve similar results with the lesser-quality paint, you’ll probably need to manipulate it with the brush. This will cost you extra time, and you still may not get the results you desire. You may also have to paint an additional coat of the lesser-quality paint in order to achieve the same hiding quality as the premium paint. In a real-world scenario in which you’ve hired contractors to do the painting for you, this extra time can mean extra dollars out of your wallet—dollars that will continue accumulating over the life of the paint project.
Durability is one of the best reasons to buy a premium paint. Premium paints have superior adhesion and do a better job of resisting stains and scuff marks as well as chalking, blistering, cracking and chipping. Simply put, they stand the test of time and for this reason alone pay for themselves.