Primer

Below pricing reflects Eggshell pricing. Price may vary by sheen. See store for details.

Fresh Start Primer

Benjamin Moore's highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

Reg. $51.99/gal

Loyalty Price $46.79/gal

Aura

Aura® Interior was engineered to deliver extreme hide for fewer coats and unsurpassed surface smoothness. Proprietary Color Lock® Technology for richer colors that stay true over time. Rich, thick paint that provides a beautiful finish. Outstanding durability. Stands up to repeated washing with no color rub-off.

Reg. $71.99/gal

Loyalty Price $62.99/gal

Natura

Natura is Benjamin Moore's greenest paint and is certified Asthma and Allergy friendly, is zero VOC and zero emissions. The 100% acrylic finishe provides a durable and washable film that is easy to clean.

Reg. $62.99/gal

Loyalty Price $56.99/gal

BEN

Natura is Benjamin Moore's greenest paint and is certified Asthma and Allergy friendly, is zero VOC and zero emissions. The 100% acrylic finishe provides a durable and washable film that is easy to clean.

Reg. $38.99/gal

Loyalty Price $35.09/gal

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Scuff-X

Specially formulated for high-traffic areas, Scuff-X is easy to apply and has quick, soap and water cleanup. 

Reg. $54.99/gal

Loyalty Price $49.49/gal

Guiry's Select

When you need quality and cost effectiveness, Guiry's Select has you covered. The extended drying time allows for easy application and the quick soap and water cleanup means you can wrap up quickly.

Reg. $36.99/gal

Loyalty Price $33.29/gal

Looking for something different?

Check out these other options:

Primer

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  1. XIM Peel Bond Primer - 1 Gallon
    XIM Peel Bond Primer - 1 Gallon
    $39.99 MSRP: $44.68 $44.68 You Save 10%
  2. Rust-Oleum Magnetic Primer - 1 Quart
    Rust-Oleum Magnetic Primer - 1 Quart
    $28.99 MSRP: $29.99 $29.99 You Save 3%
  3. Zinsser Peel Stop Clear Binding Primer - 1 Quart
    Zinsser Peel Stop Clear Binding Primer - 1 Quart
    $8.99 MSRP: $9.75 $9.75 You Save 8%
  4. Zinsser Shieldz Universal Wallcovering Primer - 5 Gallons
    Zinsser Shieldz Universal Wallcovering Primer - 5 Gallons
    $111.99 MSRP: $144.20 $144.20 You Save 22%
    Out of stock
  5. Zinsser Odorless Oil-Base Stain Blocker - 5 Gallons
    Zinsser Odorless Oil-Base Stain Blocker - 5 Gallons
    $149.99 MSRP: $165.99 $165.99 You Save 10%

Items 1-24 of 45

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