Discover why Benjamin Moore is trusted by professionals and homeowners alike. From rich color selection to long-lasting performance, this is paint that sets the standard.
If you’ve ever asked a professional painter what brand they trust most, chances are they’ve said Benjamin Moore. There’s a reason this name consistently stands out in the world of paint. It’s not just a legacy brand—it’s a company that continues to push innovation while maintaining a strong commitment to quality, color accuracy, and durability. At Guiry’s, we’ve worked with countless paint lines over the years, but time and again, Benjamin Moore proves why it’s the gold standard in the industry.
Unlike many national brands, Benjamin Moore formulates and manufactures its own resins and colorants. That means the company controls every element that goes into its paints—from how the product spreads to how the color holds over time. This unique, vertically integrated model results in paints that are both consistent and high-performing. You can see it in the depth of their color and feel it in the smoothness of application. Whether you're covering old walls or starting fresh, Benjamin Moore’s formula ensures better coverage with fewer coats, which is something both homeowners and pros appreciate.
Another reason Benjamin Moore stands apart is its color library. With over 3,500 curated shades—including the iconic Historical Collection and the Affinity palette—there’s a color for every space, style, and lighting condition. But it’s not just the quantity that’s impressive; it’s the richness and sophistication of each tone. These are not one-size-fits-all paint chips—they’re meticulously crafted shades that look natural in real environments, which is why designers and decorators return to them year after year.
Technology has also played a major role in Benjamin Moore’s continued leadership. Take their Aura® line, for example—designed for exceptional durability, color retention, and washability, even in high-traffic areas. Their Scuff-X® product was a game-changer for commercial and residential settings alike, offering long-term resistance to marks and scuffs. These aren’t just “good enough” paints—they’re smart formulations created for the way people actually live and work.
But perhaps what makes Benjamin Moore most successful is how it balances innovation with accessibility. You won’t find it in big box stores—and that’s intentional. The company believes in a local, specialized retail model. Independent paint stores like Guiry’s offer hands-on expertise, trained staff, and personalized service you can’t get off a warehouse shelf. And because of that, you get not only a better product, but a better experience.
For us at Guiry’s, Benjamin Moore is more than just a brand we carry—it’s a partner in helping customers achieve great results. Whether you're repainting a living room, refreshing your business interior, or choosing colors for a new build, it’s a brand we confidently recommend. It performs well. It lasts. And it makes your space look even better than you imagined.
